The Cliffs Natural Resources logo should be reproduced using the primary color palette whenever possible. The color equivalents to the Pantone Matching System (PMS) numbers are listed below. For 4-color process printing, refer to the CMYK values. For on-screen (video, broadcast) and Microsoft® Office® applications, refer to the RGB video values specified. For Internet and intranet applications, use the Web values specified.
In addition, a secondary color palette has been created to complement the primary color palette. The palette consists of PMS 484, PMS 145 and PMS 7500. These colors can be used to create emphasis and interest; however, they should never overpower or replace the corporate logo colors.
