In 2006, Cliffs established a roadmap that sets our course for the next decade and beyond. To help us accomplish our strategic growth plan, we have established a vision of a new Cliffs that will lever our unique proprietary mining and processing expertise in markets having the greatest growth potential.
While the heart of our operations remains North America, we will continue to pursue investment and operations management opportunities to broaden our scope as a supplier of iron ore or other raw materials to the integrated steel industry through the acquisition of additional mining interests to strengthen our market position. Choosing a flexible, yet disciplined, approach, our principal focus is on expanding our international investments to capitalize on global demand for steel and iron ore.
Acquiring controlling or minority stakes in additional iron ore or steel-related resource opportunities in Australia, Latin America, and Asia are all under consideration. But any prospects we engage must not only enhance our existing strengths, but contribute ultimately to the profitability and overall health of our company.
Wherever our journey will take us, all roads lead to shareholder value. This model illustrates our four-pronged approach, which focuses on continuing growth and expansion, establishing the requisite corporate structure to support that growth, operating safely and efficiently, and generating balanced shareholder returns.
VISION OF CLIFFS - 2015
